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Choice of topic
Students should undertake an extended essay that uses the core principles of business and management as a basis for researching a particular topic. In their choice of topic, students are strongly advised to ensure they develop a research question that enables them to carry out relevant research and apply business theory, tools and techniques. It is important that the research question is sufficiently focused to allow adequate treatment within the word limit.
The following examples of titles for business and management extended essays are intended as guidance only. The pairings illustrate that focused topics (indicated by the first title) should be encouraged rather than broad topics (indicated by the second title).
"What motivates employees? Can Herzberg's motivation theory help explain the improvement in productivity at XYZ Ltd?" is better than "Have motivational techniques benefited XYZ Ltd?".
"How significant has the contribution of Just-in-Time production been in improving efficiency in the produ ctivity at XYZ Ltd?" is better than "Have motivational techniques benefited XYZ Ltd?".
"How significant has the contribution of Just-in-Time production been in improving efficiency in the textile industry?" is better than "How effective are Just-in-Time production techniques?".
"Why has the practice of publishing environmental audits been adopted more widely in Country X than in Country Y?" is better than "Why do firms publish environmental audits?".
The topic may be chosen because of an interest in issues raised in the classroom, aspects of a student's own experience, or current events. The choice and treatment of the topic must, however, ensure that the student can address all the assessment criteria. An essay that is purely descriptive must be avoided: analysis and evaluation are critically important.
The Higher Level Course
The Higher Level course is designed for students who have a keen interest in the world around them and who want to undertake an in-depth study of Business and Management in order to develop sound skills of analysis and evaluation that they can apply to international real-world situations. No previous knowledge of Business and Management is presumed and therefore there are no special course requirements, although it is recommended that students will have achieved at least a grade C in Mathematics.